Tuesday, March 13, 2012

NEWS: Internet (Silicon Valley) "The Digital Overlords"


Digital Overlords: Business as Usual?

Google and Facebook and Zynga, oh my! Rob Cox writes in Newsweek that Silicon Valley's icon's aren't the saints of American capitalism we'd like them to be—and goes behind their flip-flops and hoodies front to reveal aggressive business people .

Silicon Valley likes to think of itself as morally exceptional. When Google went public in 2004, the Internet search company’s wunderkind founders, Larry Page and Sergey Brin, penned a letter to prospective shareholders that has become the Internet industry’s version of the Magna Carta. In it, they pledged that Google was “not a conventional company” but one focused on “making the world a better place.” Their manifesto followed a venerable tradition in Silicon Valley (meaning the swath of technology and Internet companies based in the cities and towns between San Francisco and San Jose). A decade earlier Steve Jobs insisted that “being the richest man in the cemetery doesn't matter to me ... Going to bed at night saying we’ve done something wonderful ... that’s what matters to me.” 

The newest inductees to the Silicon Valley pantheon have continued to think very well of themselves and their motives. Mark Pincus, who introduced Farmville and Words With Friends to create pleasant online distractions, embraced comparable sentiments when taking Zynga public last year: “Games should do good. We want to help the world while doing our day jobs.” In the prospectus for what could be a record $10 billion initial public offering, Facebook founder Mark Zuckerberg promises that a similar philosophy will guide the social network. “Simply put: we don’t build services to make money; we make money to build better services. And we think this is a good way to build something. These days I think more and more people want to use services from companies that believe in something beyond simply maximizing profits.” 

Read full article at Newsweek
 Azorian Media

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